Year Of The Horse Coffee
Overview
Vietnam is one of the world’s great coffee origins. Passionate growers and roasters continue to elevate quality and bring Vietnamese coffee to the global stage. Yet when it comes to packaging and gifting, coffee is often treated as an afterthought.
Shelves are filled with familiar, everyday packs — practical and reliable, but rarely memorable. The challenge isn’t quality – Vietnam’s coffee speaks for itself. The gap lies in how that quality is presented.
The Opportunity
Big coffee brands don’t lack ideas. They lack flexibility.
High MOQs and cost pressures push brands into large-scale printing, forcing them to commit early and print in bulk. Once production starts, there’s little room for personalisation, experimentation, or limited editions.
The result? Packaging stays safe, standardised, and slow to evolve.
The Year of the Horse Collection brings it all together — high-quality coffee presented through a refined, personal, design-led expression of Vietnamese coffee. Multiple artworks and world-class print technology combine to create a proud, contemporary masterpiece from Vietnam.
Now available as individual packs or gift sets of three at Vietnam’s Delights stores across international airports in Vietnam, and online at CHUS.VN
Through the three designs and the house of Vietnam box, we offer a stunning contemporary and collectible set that proudly represents Vietnam’s coffee heritage and creativity.
Whether you’re buying for family, friends, clients, or travelers who have fallen in love with our country, this set brings together premium Vietnamese coffee and contemporary local design in one meaningful package.
A Taste Of Vietnam For Someone Special .
Symbolising energy, progress, and good fortune, the horse gallops into 2026 with bold spirit and renewed vitality. This Premium Arabica is crafted from our fresh 2025 harvest in Cầu Đất, Lâm Đồng – made from ripe cherries, perfectly roasted to capture the vibrant aromas shaped by our cool mountain air, rich volcanic soil, and the devotion of local farmers who bring this coffee to you.
If you love creativity and bold flavour, this blend is a perfect choice.
Our special blend brings together the best of two Vietnamese regions – Liberica from Quảng Trị and Arabica from Lâm Đồng – where our expert roasters combine the bold, fruity depth of Liberica with the smooth, balanced sweetness of Arabica to create a cup full of contrast and harmony.
If you’ve never heard of Liberica, this rare Vietnamese varietal (less than 1% global coffee production) – locally known as “jackfruit coffee” or “Cà phê mít” – is bold yet elegant, with fruity, smoky, woody, and floral notes. A true gem of Vietnam, and a must-try for every coffee lover.
This Premium Robusta is crafted from our fresh 2025 harvest in Lâm Đồng – with honey process, carefully roasted to capture the deep, nutty aroma and full-bodied flavour that define Vietnam’s signature coffee.
Robusta is the soul of Vietnamese coffee culture – strong, smooth, and unmistakably bold. Perfect for a traditional Cà Phê Sữa Đá, yet refined enough for a long black, americano, or even a rich espresso.
Even if you don’t usually drink Robusta, this roast may change your mind – rebalanced for smoothness, aroma, and natural sweetness, it’s a taste of Vietnam you’ll want to bring home.
